For years, Canadians chucked recyclables into blue bins and never needed to establish their local infrastructure. But with China deciding to stop serving as the world’s recycling rubbish heap and cutting its imports of scrap plastic by 96 percent, Canada’s recycling industry is scrambling.
In today’s market, Canada recycles under 10% of its plastics with the rest dumped in landfills or tossed away as litter. From that number, around 86% goes to landfill, 4% to incinerators (thermal treatment) and the rest ends up as litter which puts a negative impact on ecosystems.
With all the above challenges, now is the perfect time to introduce R3Rewards, an active business product for recyclables, integrating the usage of reverse vending machines, and a software platform, encouraging and motivating citizens to reprocess their waste.
R3Rewards feature reverse vending machines (RVM), installed in designated public places, allowing people to deposit the recyclables (plastic bottles, glass, textile, etc.), and in return receive Reward Points.
Access to a convenient and rewarding way of recycling is the widespread customer problem that we try to solve. Canada has a poor record of waste management according to an OECD ranking (Canada is 17th out of 17). Canada recycles only under 10% of its plastics with the rest dumped in landfills or tossed away as litter, having a negative impact on ecosystems.
Reverse-vending machines limit touchpoints for employees, automate sorting technologies, and provide convenience and availability 24/7.
When a plastic bottle is returned to an RVM, the bottle maintains its food-grade status and can be turned back into another plastic bottle in a "closed-loop".
Canadians are familiar with the Reward* programs and show a high level of participation. R3Rewards offers a mixed digital and physical solution for recyclables, integrating reverse vending machines, unique software, and secure mobile application, encouraging, motivating, and rewarding Canadians to reprocess their waste.
*Rewards are services or discounts for local events or attractions.
Integrity. We act in a transparent manner and engage the public in the development of environmentally friendly choices and skills.
Service. We provide a high level of customer service to our customers. We deliver high quality, cost-effective resources, and services for our clients.
Team Work. We value and respect the contributions of others. We encourage, appreciate, and reward participation in the recycling and reusing program.
Innovation. We are constantly looking for ways to improve our services and initiating new practices, policies, and procedures to improve the efficiency of our operations.
Education. We believe that education is a lifelong process and looking to provide the resources for stakeholders, the general public, local governments, and our team to understand the importance of recycling.